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AlabamaCreates
Brand Development
Brand Development, Economic Strategy, Workforce Infrastructure, Media Production, Web Engineering, Regional Partnerships, Talent Pipeline Development
Date
2023-Present
Launched as a catalytic workforce initiative, AlabamaCreates was designed to elevate Alabama as a national leader in the creative and tech economy. TRP was awarded the lead contract to build the initiative from the ground up—including naming, branding, strategic planning, platform design, and community rollout.
Over the course of its first year, TRP developed and deployed a comprehensive strategy to connect creative professionals, train emerging talent, and attract private and public investment into high-growth sectors like XR, software, film, music, design, and animation. Deliverables included:
A unified brand identity and statewide messaging campaign
An interactive talent development website
A series of industry-specific career exploration tools
A robust content engine featuring hundreds of original photo/video assets
The design and leadership of regional activation plans across 14 creative hubs
Strategic development of K–12 and postsecondary programming for emerging talent
Workforce alignment with reskilling efforts for AI-displaced workers
TRP also led key stakeholder communications with local governments, industry leaders, and workforce boards—ensuring momentum beyond initial state funding. Despite year-one funding cuts, the foundation laid by TRP continues to serve as a blueprint for reinvestment and long-term growth of Alabama’s creative economy.
